Digitally Physical has derived a solution to provide advertisers the power of precise target driven campaigns. Physical signage now is a dynamic solution, which with the speed of the internet, and our powerful SaaS solution, can display static or dynamic content within seconds of initiating a campaign.
With the power of our technology, campaign managers or agencies are able to select the exact type of consumer they wish to target. Using artificial intelligence and one of the largest datasets in the world, our solution returns the best fit results from all available signage solutions, even suggesting the best time of the day, day of the week and season. The solution removes the guess work, lowering campaign cost and maximising impact to the chosen audience. With our partner, Tdazy, campaigns can even be honed in to interact with those people who have profiles matching or able to be targeted by the campaign, even with the power to change a dynamic display as a person approaches the display.
Using a combination of our SaaS solution and Simply Procured, advertisers, media buyers and agencies are able to hone the campaign requirements, return the available medium and enter smart contracts of either immediate spot prices, or even future / long term contracts enabling more purchase power. Imagine being able to enter a contract for a seasonal campaign, with the reassurance that it will engage with the exact people it is meant to focus on. Imagine pay per view, but in the real world, and only directed to the correct audience. Imagine the ability to time share a mobile campaign with other companies who require a different audience / time of day. The power of engagement is firmly in the hands of the company engaging with the consumer.