Digitally Physical utilises the power of Every Asset and Tdazy to draw rich data from active consumers, location and trends based on time of the day, day of the week and month of the year to allow advertisers intelligent placement of mobile advertising.
A unique interface, or even direct API links to most project management and procurement systems allow for product owners, agencies and media buyers to leverage the powerful of artificial intelligence, to plan and execute campaigns directly to the audience most suitable to engage with the adverts. With mobile advertising, campaigns can adapt to the place and time, which the bus or other transport is. Last minute campaigns can target the vehicle via ultra fast 4 and now 5G networks, uploading still images or videos within seconds to an entire network of varying mobile services. Utilising Simply Procured, companies are able to enter smart contracts too, purchasing either spot contracts with immediate effect, or entering into long term futures contracts.
Imagine being able to enter a contract for a seasonal campaign, with the reassurance that it will engage with the exact people it is meant to focus on. Imagine pay per view, but in the real world, and only directed to the correct audience. Imagine the ability to time share a mobile campaign with other companies who require a different audience / time of day. The power of engagement is firmly in the hands of the company engaging with the consumer.